When it comes to pitching digital marketing services to business owners, there are a variety of objections that they may have to the idea. Below are 10 common objections and how to address them.
Digital marketing is too expensive – Explaining all the ways that digital marketing can be cost-effective and provide a return on investment is key. Show them examples of how businesses similar to theirs have achieved success with digital marketing, or point out that the cost of digital marketing is often much lower than traditional marketing tactics.
It takes too much time – Explain that digital marketing is actually a time-saver. With the right strategy and automated tools, businesses can save time by focusing on content that resonates with their target audience and creates a positive user experience.
It’s hard to measure results – Show them that with the right tools, you can track and measure results in real-time and easily adjust strategies to increase success.
It’s too hard to understand – Explain that digital marketing can be as easy or as complex as the business wants it to be. You can customize strategies to match their skills and goals, and provide the support and guidance they need to succeed.
It’s difficult to keep up with technology and trends – Show them how you can help them stay on top of the latest trends and technology through your research and expertise.
We don’t have enough resources – Explain that digital marketing can be done on any budget and that there are many cost-effective options available.
We don’t have enough followers – Explain how you can help them boost their followers by creating content that resonates with their target audience and by leveraging social media advertising.
We don’t know what to post – Suggest creating a content calendar to plan out posts in advance, and explain the benefits of using automated tools to curate content that is relevant to their audience.
We don’t have enough time to manage social media – Show them how automated tools can help save time and make managing social media accounts easier.
We’ve tried digital marketing before and it didn’t work – Explain that every digital marketing strategy is different and explain the ways you can customize a strategy that works for their business.
By addressing these common objections, you can help show business owners the